When I stood in my spot in front of the cabs, it was so loud I couldn’t hear the drums. “I had a Blackstar Artisan 100 and a 1969 Marshall Super Lead 100, both running together and full-on. “I’ll tell you, we were in the room, and man, I swear I have hearing damage. Just how much to the max? “When we were recording, our producer, Eddie Speer, said, ‘Guys, this is the loudest record I’ve ever made,’ ” Nichols says with a laugh.
#Max nichols usc guitar skin
We’ve had to deal with far, far worse over the years, so even if the larger college football internet is having some fun at South Carolina’s expense, I’m happy to have some fun with it too.The result, he says, is “purely raw, unapologetically me: hard-hitting blues mixed with my love of heavy riffs, with grunge overtones.”Īnd indeed, one listen to the music – the unrelenting full-throttle chug of Bad Roots the moody, darkly liquid strains of the title track the anthemic swell of Skin ’N Bone, the anguished, insistent grind of Saint or Fool – bears this out in spades, presenting Nichols at his most and primal, with his guitar work pushed to the max. In any case, regardless of whether you care about the rooster’s name - and if you don’t, I hope you at least appreciate how objectively hilarious and Pure College Football this is - this whole fracas is exactly the kind of offseason “scandal” I appreciate. The school plans to reveal his new name before the season opener, and it won’t come down to a fan vote - so unfortunately, The State newspaper’s viral straw poll featuring the likes of “Cluck Norris” and “Cock Commander” won’t factor into the decision. “We can’t use Big Spur for legal reasons.”
“The intent is to protect the new name,” confirmed Eric Nichols, USC’s chief marketing officer. According to the P&C, South Carolina plans to retain rights to the bird’s name now and into perpetuity: One question that immediately came to mind (besides “Why is this even happening?”): How did the school never once, during all these years, pursue ownership of the “Sir Big Spur” moniker? I suppose marketing live mascots is fairly rare, and that’s therefore why no one bothered, but trust that this is now on the school’s radar. That’s our job now.”Īnother wrinkle: Albertelli owns the “Big Spur” mark, and a five-year agreement he had with USC ended on Aug. These birds are raised to be mascots, and at many games, the heat is nearly unbearable. When the combs are off, they can’t handle heat as well.
“We also want the birds to be as healthy as possible. The mascot needs to be, I feel, branded with the university,” Van said. “We raised these gamecocks to be mascots. The birds that the Clarks used after Sir Big Spur VI all had combs. “The comb always stands out in a picture of a barnyard rooster, but Sir Big Spur is a Fighting Gamecock.” “If they’re truly going to fight, they take off the combs because that’s one more part that can bleed,” Albertelli said. The self-proclaimed most involved live mascot in sports can now say he’s involved in drama too, as South Carolina’s “Sir Big Spur” rooster is dealing with a bit of an identity crisis before the football season starts.Īs the Charleston Post and Courier reported earlier, there’s a kerfluffle between the previous and current stewards of the live mascot program, who have strong differences in opinion of how the bird should be groomed - and, therefore, how he should be named:
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